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Opinion: Why don’t Myer and David Jones sell pink cars?

The automatic response is that Myer or David Jones for that matter are not motor vehicle retailers. While cars of any description or colour might not be a good sales item for Myer or David Jones, the question tests the retail concept of department stores today. Around the world, traditional department stores are floundering and surrendering prime retail space at a lower occupancy cost than retail competitors because they are stuck in a mindset. Myer and David Jones should not define themselves a