How a Singaporean telco built the world’s best store

Image of Singtel store
The tiny store is fully automated and open 24/7. Image: Supplied
As one of Singapore’s major telcos, Singtel is on a mission to serve more customers in more convenient locations through an innovative new store concept called Unboxed.  Conceived and executed by London-based marketing and design consultancy Landor & Fitch, the Unboxed store is tiny – only slightly bigger than a standard shipping container – and completely automated.  There are no staff on site; instead, customers use touchscreens to purchase products and collect their orders

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now