Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Gender-bending: Say goodbye to old stereotypes

Beyonce’s January drop of her latest Ivy Park collection included a subtle shift: it’s positioned as gender neutral. Whether you want to call it “gender neutrality”, “androgyny” or “unisex”, gender expression is being reworked by younger consumers. They’re abandoning the notion of binary definitions of “male” and “female”. Of course, the blurring of gender lines is nothing new in fashion. Icons include Yves Saint Laurent’s 1966 Le Smoking tuxedo for women and Jean Pau