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Game on: Is 2021 the year e-commerce might beat physical retail?

Online retail is still a small slice of the retail pie, although after the craziness of 2020, it’s a much bigger slice. NAB is reporting 59.3 per cent year-on-year growth (October to October) for online retail. Around 1 million households made their first online purchase ever between April and September last year. For online retailers, our challenge now is to keep those customers. Amazing customer experience is the way to do that.  Let’s look at the history of online retail. In the earl