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Byron Bay streetwear brand Afends unveils new concept store in Melbourne

Byron Bay streetwear brand Afends is opening a new concept store in Melbourne’s QV shopping centre this week. It marks the brand’s fifth bricks-and-mortar location in Australia and the start of a bigger push into physical retail in the months ahead. A new store in one of Sydney’s most premium shopping districts is set to open next April, with another location in Australia to open by the end of June. A store in the US, the brand’s first, is also potentially on the cards for early 2022.&nb