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Blowdries and bubbles: What retailers can learn from beauty services

Leigh Dole, founder of Blow Bar Co, talks connecting with consumers. Image: Supplied.
In Sydney’s competitive hair and beauty landscape, Blow Bar Co’s blowdries and bubbles have become synonymous with special occasions and milestones. Despite the challenges of 2020, the company sealed a major partnership with retail giant David Jones to open a salon within its Elizabeth Street store in Sydney. And more recently, the business partnered with luxury beauty brand Givenchy for its makeup applications.  Leigh Dole, founder and director of Blow Bar Co, discusses the move into D