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Analysis: Why resale is here to stay

Image of Gucci bag
Gucci has started selling pre-loved items on The Real Real. Image: Bigstock
Fashion resale has been making headlines this month. In just the last two weeks, Gucci started selling pre-loved items through a partnership with luxury consignment platform The Real Real, and Levi’s launched a new website offering secondhand jeans and jackets.  They are the latest brands to get behind the growing resale market, sometimes called recommerce, which grew a staggering 21 times faster than the retail market overall in 2016-2019, according to ThredUp, a digital platform in the