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Analysis: Fashion rethinks seasonality

Image of Oscar de la Renta fashion show
Flashback: Oscar De La Renta’s show at New York Fashion Week in 2017. Photo: Bigstock
For many in the fashion industry, the global coronavirus pandemic has been like a second-half streaker at a sports match: unexpected, unwelcome and bringing everything to a complete halt. Some business leaders, however, are viewing this forced time-out as an opportunity to finally tackle complex problems that have been plaguing the industry for years.  Two separate groups have called for a fundamental rethink of the way collections are designed and presented to buyers and consumers, particu