Christmas is always a hectic time for the retail industry. Many businesses do the majority of their trade in the last few months of the calendar year, and while there is always an air of desperation around what the holidays will bring, 2020 felt different. The stakes were high, and it felt like the industry was operating in a do-or-die game of chance. And judging by early sales reports, the industry survived. “For a while, it wasn’t clear what Christmas would look like, p
