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Peak season sales are off to a good start. But don’t relax just yet

Boosted by the Black Friday and Cyber Monday sales, November has overtaken December for retail sales for the past three years. November 2021 seems likely to again be crucial to Christmas trading results for retailers with consumers having been urged to shop early to avoid possible product shortages. Emerging from lockdowns and restrictions, retailers are juggling increased costs for imported goods and transport as well as supply chain challenges when they most need a boost in sales and profitabi