The opening of the 120sqm store, which incorporates both instore dining and a drive through, also marks the company’s 70th outlet.
Kenton Campbell, Zarraffa’s CEO, says Townsville typifies coffee culture in the state’s regional areas.
“There has been a lot of interest from regional markets for our stores, driven by demand for quality coffee and convenience.”
The Australian-owned company has long had its eye on northern expansion in Queensland, with a number of key locations in Townsville and Cairns on the drawing board.
“As with all of our openings, north Queensland is to be rolled out strategically; well supported with training and resourcing to ensure healthy businesses and ongoing success for our franchisee partners,” Campbell said.
“We still have several options for Townsville and at least one store to open in Cairns this year but every new opportunity needs to be weighed against the success of the existing stores within the group, no matter how great the demand.”