Zambrero appoints CEO, CMO

General Manager Zambrero Karim. Photography by Quentin Jones. 21 Jan, 2015.Mexican restaurant franchise, Zambrero, has recently appointed Karim Messih as CEO and Lilla Kelemen as its chief marketing officer.

The appointment of Messih as CEO comes after a two year stint as the general manager of the quick service Mexican restaurant franchise.

Under Messih’s guidance as GM, Zambrero recently reached their 100th restaurant internationally, opening in Western Australia last week. The company is now represented in every state and territory across Australia, in conjunction with ventures in New Zealand and Thailand.

As CEO, Messih will oversee the plans for ‘aggressive growth’ in Australia and overseas, while overseeing operations, franchise recruitment, legal, marketing, finance and HR.

Messih has broad executive experience in both business and service environments in retail, wholesale, marketing, distribution and finance, having presided over some of Australian businesses such as Video Ezy and Jetset.

Zambrero CMO, Kelemen, joins the business from AMP, where she overaw the channel marketing team for advice channels including AMP financial planning, Hillross and AMP’s financial planning academy.  Zambrero said Kelemen brings valuable retail advertising and large scale franchising experience to Zambrero from AMP, Hillross financial services and an agency background. Kelemen will be responsible for strategic management of the Zambrero brand across its restaurants nationally and internationally, aimed at growing brand awareness, customer traffic and sales.

Lilla Kelemen, Chief Marketing Officer

“I’m passionate about brand and the customer experience and very excited to join such a progressive team as Zambrero,” said Kelemen. “It’s rare to come across a company whose brand values so succinctly live and breathe throughout the organisation.”

“Zambrero’s innovative, healthy products and humanitarian Plate 4 Plate program at the core of its business model truly sets them aside in the market and I look forward to introducing many more Australians to the brand,” said Kelemen.

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