Winning Appliances is set to open a sleek new showroom in Melbourne’s Chadstone shopping centre, a first for the 113-year-old Winning Group.
The showroom will be the appliance retailer’s third showroom in Victoria, and its 17th nationally, but it will be its first showroom located in a shopping centre.
Chadstone, which underwent a major redevelopment in 2016, is the biggest shopping centre in the country and a mecca for luxury fashion brands, including the likes of Burberry, Celine and Gucci.
But Winning Group CEO John Winning says the 600sqm appliance store, set to open early next year, will fit right in.
“Our Chadstone showroom will feature a curated range of appliances, which will showcase premium appliances to suit various budgets,” he told Inside Retail.
“As the store has a 600sqm footprint, there will be a collaboration [with] some of the world’s best appliance brands.”
The store design will be in keeping with Winning Appliances’ unique multi-sensory shopping experience, and is expected to complement the brand’s new flagship showroom in Richmond, which is opening this month.
Winning said he expects the exposure of a Chadstone storefront to justify the cost of securing a space in the top-tier centre.
“Nationally, Winning Appliances is known to have an unmatched, unbiased award-winning shopping experience. With the showroom being located in Australia’s largest and most popular shopping centre, more people will be introduced to the Winning Appliances brand and our unique experience,” he said.
While this is retailer’s first shopping centre showroom, it may not be its last.
“We are always open to opportunities. We are a 113-year-old business that has changed and innovated over the past century, so stay tuned,” Winning said.