Window shop the world – online

New York is famed for its shopping around the world, attracting thousands of visitors each year to take in the sights of store windows.

Now a recently launched website — Turnhills.com — is using crowd-sourced photography and videos to enable consumers anywhere to window shop the city’s largest apparel brands online, reports trend monitoring website Springwise.com.

Other cities – including Sydney – are on the site’s radar as it builds a network of contributors across the globe.

As reported by Yahoo, the site currently features storefront window displays of 37 top retailers in NYC, with more to be added soon.

Shopping enthusiasts are encouraged to contribute to the site’s content by uploading their own photos of shop display windows and sharing their shopping experiences online. This also ensures site content is kept up-to-date.

“TurnHills enriches the shopping experience for users with a passion for fashion – any day, any time, anywhere. The shop lights are always on as you take a stroll passing your favorite NYC stores at your wish,” the site explains.

During the initial launch phase New Yorkers have exclusive access to MyMap, with personalisation functionality that allows them to choose their favourite stores and create their own NYC shopping plaza.

The Turnhills.com teaser site announcing the launch of the full version received over 7000 visitors in one week.

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