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Williams-Sonoma prepares for Brisbane debut

west elm, williams-sonomaUS homewares retailer, Williams-Sonoma, will open its first Queensland stores in Brisbane on October 1 in Fortitude Valley.

Pottery Barn, Pottery Barn Kids, and West Elm will be staffed by 90 full-time and part-time employees and will sit side by side at street level occupying 2310sqm of retail space.

“Recognised globally for its unique sophistication and style, Brisbane is one of the fastest growing capital cities in Australia. As such, our global expansion will continue with three stores opening in Fortitude Valley, amidst a hive of activity already established,” said Ron Young, senior VP of global, Williams-Sonoma.

“At the heart of our brands – Pottery Barn, Pottery Barn Kids, and West Elm – is unique design, exceptional customer service, and a calendar of instore experiences for our customers.”

The store opening will be marked by a day of celebrations, hosted by local Brisbane-based photographer and stylist, Kara Rosenlund.

West Elm is offering its first 300 customers an exclusive limited-edition tote bag (minimum spend $50; while stocks last) in partnership with Brisbane designer and letterer, Jasmine Dowling.

Local baker, The Sugar Hit, will cater for Pottery Barn customers with coffee and decadent bespoke cookies and there will also be kid-friendly cookies and babycinos on offer.

Also on opening day, Pottery Barn Kids is hosting a fun crafting event for its youngest customers, making paper rosettes and mini badges led by Brisbane stylist, Kara Hynes, (AKA Lulu Lucky).

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