Why you need to abolish your e-commerce department

I have come across my fair share of unfortunate stories about retailers hastily entering the “promised land” of digital commerce. Some retail organisations spent more money on e-commerce software than on their POS systems, yet despite the hefty investment these businesses now find themselves impaired in their ability to function well in the modern retail environment. Their customers who register online are not visible in stores and vice versa, store gift cards cannot be used interchangeably

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