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Why The Reject Shop needs a rebrand

The Reject Shop is looking for a new CEO but perhaps it should also be looking for a new name. The variety and seasonal merchandise chain has been struggling for several years to boost sales and profitability and has seen its share price fall from close to $7 down to $2 in the past 12 months. The chain has implemented cost-savings measures but, like most retailers, it is battling to contain staffing and store-occupancy costs. The chain’s origins date back to 1981, when Ron Hall and John Shuste