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Why the key to nailing the ‘golden quarter’ is to keep things simple

Christmas 2019 will be do-or-die for many retailers who have been hanging on by a single white whisker. Last year’s festive season was tough, with many of the majors turning in disappointing results, and year-to-date, few have fared better. Myer has certainly been doing it tough, Target is still not out the woods and Kmart has thrown everything including a brand relaunch at the market in an effort to turn its fortunes around. When facing into a stiff breeze (or a gale as it may be), rather tha