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Why good cash management may be the most important factor in your survival

Image of two people working at laptops, with a pile of papers between them.
Photo by Scott Graham on Unsplash At this point in the economic crisis as result of the COVID-19 crisis, many retail and consumer brands are focused on one thing: cash. And they are doing everything in their power to preserve it. Their success will largely dictate how strongly they emerge once the crisis has abated. A resounding crunch From the start of this pandemic, many retailers saw cash inflows come to a sudden and dramatic halt as physical stores closed down and consumers stayed home. Even