Who is in your cross channel team?

Who would have thought the e-commerce manager, I.T manager, and retail operations leader would be the key team working closely together to create the cross channel retailer? Haven’t times changed that such a triumvirate of skills sets operate in unison to build a retail organisation’s cross channel capability. This is quite a long way from the good old days when sales were made by retail ops delivering the promise created by the marketing team and recorded by the I.T manager. Forgive me

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