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When glitter isn’t enough, it’s time to get creative

While jewellery retail trends often mirror those of apparel and luxury goods, typically the category has lagged a few years behind. But this is beginning to change as experiential innovations catch on. According to Daedal Research, the global jewellery market grew 5 per cent from  US$333 billion in 2017 to US $350 billion in 2018. In Australia, according to Ibisworld’s 2019 report, the jewellery industry grew 1.8 per cent annually between 2014 and 2019, partially due to an increase in tou