Retail marketers are about to see months of brainstorming, planning, creative and execution come to pass over the coming holiday season. The biggest sales period all year is approaching, starting at the end of November with Black Friday and Cyber Monday then continuing on until the end of December with Christmas and Boxing Day.
In past years, the Australian Retail Association has estimated that Australian shoppers spent more than $21 billion over the five-week-long holiday season. And there’s a lot of pressure on marketers to onboard new products, localise, create offerings and position promotions in a way that returns high conversions. And to compete for the holiday shoppers’ dime.
It’s a balancing act between getting the marketing campaign out of the door while maintaining the product experience and, also being creative. On a short timeline.
What is the ideal product experience?
The last decade has seen marketers researching, learning and testing new user experiences, customer experiences, online experiences and now is the time to understand the product experience.
A Product Information System (PIM) or product experience platform, like Contentserv, can bring together information from multiple sources, gets rid of duplications, and enhances content to create impactful, channel-specific, product messaging. It acts as a trusted partner that streamlines the process, and also frees up time to focus attention back on the creative.
A product experience platform lets you consider your customers’ affinities, tastes, and mood to bring those experiences to the next level.
And the more you use the PIM, the more insights and the closer it’s possible to get to the customers – a way to ensure their loyalty in the future.
“Within just two months, Trust, the leading value-for-money brand for digital lifestyle and gaming accessories, was able to complete their data setup and migration, link their products and digital assets, and publish to their website — in time for the end-of-year peak season,” said Sascha Reppel, managing director, APAC, Contentserv.
Contentserv has launched a new e-book, Manufacturing in the Digital Age – How Data is Driving Your Business, to help you learn:
- Data and the critical role it plays in technology
- The first stop in your digital transformation journey
- Key challenges and solutions for brand control and consistency
- Why product content is the cornerstone to D2C success
- How contextual content creates groundbreaking product experiences