What’s in a name?

  For many businesses, the personal name of the founder of that business may seem an obvious choice for the business’ brand. There are many well known examples, including Dick Smith, Lisa Ho, Peter Alexander, and Giorgio Armani. But what happens when the founder wishes to sell his or her interest in the business? The recent departure of Alannah Hill from the company that uses her name as its flagship brand highlights a key risk for the company, potential purchasers, and the individual. If

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