Westfield steps up digital advertising

Scentre Group has invested more than $20 million in its new digital advertising screen network, Westfield SmartScreen Network, officially launched this week. The launch of the Westfield SmartScreen Network follows Scentre Group’s decision in late 2014 to take the advertising sales function of its floor-based portrait and landscape screens inhouse. It has been managed by Scentre Group’s sales division, BrandSpace, which also manages all other internal media platforms across the Westfield port

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