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VR retail opportunities – raising the showroom ceiling

Virtual reality (VR) is quickly coming of age, delivering levels of engagement not seen in any other medium. As forward-thinking categories dip their feet into virtual retail worlds, there is enormous potential for brands, but we’re yet to see a retail experience where the promise meets the expectation and motivates the participant to return beyond an experimental interaction. VR has already been used to evoke powerful emotion and creativity; reconnecting people with their passions, helping th

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