US-based lingerie brand, Victoria’s Secret, will open its first Australian CBD store next month.
Airport-specific retail operator, Valiram Group, who manages the brand’s seven airport stores, will operate the Victoria’s Secret Beauty and Accessories store, to be located at Sydney’s Queen Victoria Building (QVB).
Inside Retail PREMIUM first broke the news of the store’s opening last week. Valiram Group has since confirmed the store, which will be the first to be located outside of an airport in Australia, will begin trading on March 13.
The beauty concept store will stock a small collection of Victoria’s Secret underwear, as well as beauty products and accessories including bags, scarves, and sunglasses.
Victoria’s Secret opened its first airport location at Sydney’s International terminal in 2010, it has since opened additional stores at Sydney Domestic Airport, Melbourne International, Melbourne Domestic, and Brisbane Domestic.
Its latest store to open was at Perth’s Domestic Airport in April last year.