Fashion designer, Victoria Beckham, has made her first foray into bricks and mortar retail, with the opening of a flagship store on London’s Dover St. 

Spanning three levels, the 560sqm store sits opposite Dover Street Market and houses five Victoria Beckham collections including Victoria Beckham ready to wear, diffusion line Victoria Victoria Beckham, as well as accessories, eyewear, and denim.

A range of small leather goods have been introduced for the first time instore, including a small and large pocketed pouch, a journal, a wallet, a credit card holder, key rings, and key chains

Designed by London-based architect, Farshid Moussavi, the store is the first in a series of own named stores planned for the high end fashion brand.

The Victoria Beckham e-commerce website launched in April 2013.

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