Urban Outfitters increases reach

Australian streetwear and indie fashion lovers are now able to buy from the European wing of US fashion giant, Urban Outfitters.

The fashion chain, which competes with fast fashion behemoths Topshop and H&M, has introduced international shipping from its European site to 30 countries, including Australia.

“We’re excited to offer the Urban Outfitters European collection further afield to international markets and communicate our concept to new audiences,” says Denise Fender, director of e-commerce and digital marketing for Urban Outfitters Europe.

Online shoppers in countries like Canada, China, and Brazil through to Austria and Japan will now have access to European exclusives by Urban Outfitters.

The news follows the trend of several international retailers increasing their local presence this year, including Net-A-Porter.

Earlier this year in March, the high-end pureplay launched a dedicated website and distribution center in Hong Kong, to improve delivery times to customers across the Asia-Pacific region.

British pureplay Asos has also been increasingly pushing into the country, with Australia now said to be its biggest market outside the UK.

Urban Outfitters Europe stocks own label women’s fashion, menswear, and accessories, as well as brands such as Antipodum, APC, Eleven Paris, and House of Holland.

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