Already the Fast Retailing brand offers made-to-measure clothing in Japan. The customer supplies measurements or has them taken instore, places an order, and receives the item at home in days.
Now Uniqlo has debuted a similar online service in the US, offering more than 800 colour and style combinations for men’s shirts, with orders delivered in three to seven business days. At $29.90, the pieces are as affordable as regular shirt selections, reports Nikkei Asian Review.
Uniqlo plans to extend the service in Southeast Asia and elsewhere.
Fast Retailing chairman/CEO Tadashi Yanai is pushing data-driven production and retailing as a new business model. The company is starting with semi-custom clothing to establish the production and sales infrastructure for bespoke offerings later.
This story first appeared on sister site, Inside Retail Asia.