How to understand customers

  “Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.” – Bo Bennett One of the intriguing aspects of customers is why we choose one retail brand over another in our shopping patterns. Of course, to understand this and other motivations of us mere mortals in our shopping habits is one of the great keys to unlock.

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