Only two things count

  Retail has changed so much over the years and yet so little. The basics stay the same, but it is the fine tuning around the edges that make the difference. It is not much use fine tuning if the basics are not in place, and it is surprising how many retailers fall into this trap assisted by some quite mind blowing software.  It is easy to become embroiled in some of the metrics while the big picture needs work. Dumbing it down from time to time is therefore not a bad idea, especially when

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