Women’s lifestyle label, Sambag, will open two new Sydney boutiques at the refurbished Macquarie and Miranda shopping centres by the end of 2014.

These latest additions will add to Sambag’s 10 current Australian boutiques, an international boutique in Hong Kong, and an e-commerce platform at www.sambag.com.au.

Since its conception in 1996, the brand has gone from a manufacturer of bags, to a full lifestyle range, stocking shoes and apparel as well.

The store fitouts will keep to the brands iconic powder blue façade, which has become it’s signature, but with a new interior that demonstrates Sambag’s commitment to contemporary luxury.

New stores will have a key focus on the growing apparel range, with garments designed and curated by Sam Wagner hanging prominently.

At the Macquarie Centre, Sambag will stand alongside leading Australian and international brands, including retail giants H&M and Uniqlo, as well as a newly refurbished David Jones.

Major retailers rumoured to be included at Miranda Fair are Topshop and Zara, as well as premium Australian and international brands that centre management have yet to confirm.