Shoppers rewarded for being social

 

10686972_816093338434717_2913316266850604088_nKarrinyup Shopping Centre in Perth has opened its first pop up Social Media Shop that allows customers to exchange social media posts for prizes from Karrinyup retailers.

The currency in the shopping centre’s pop up Social Media Shop is sharing.

Shoppers are invited to share a Karrinyup fashion related Tweet, Instagram, or Facebook post, including the two hashtags #karrinyupSS14 and #karrinyupSMS.

Shoppers then show the post to one of the staff members located in The Karrinyup Social Media Shop to claim a free prize from a range of brands at the centre including Looksmart Alterations, kikki.K, T2 tea, Essential Beauty, Crabtree & Evelyn, and Mimco.

According to Claire Ridley, marketing manager of Karrinyup Shopping Centre, the pop up Social Media Shop has been created to boost social media engagement, both online and offline.

“We have an extremely active online community that is growing every day. The Social Media Shop provides an opportunity for us to meet our online ‘Friends’ and ‘Followers’ in person, and to reward them for their support,” Ridley said.

 

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