Tupperware’s record growth

US-based party plan business, Tupperware Brands, has produced record second quarter 2013 operating results. Resource-8

Sales for Q2 rose eight per cent in US dollars over Q2 2012, with net sales of $688 million. Emerging markets, accounted for 65 per cent of sales, driven by large populations, penetration of un-served and under served consumers and emerging middle classes. Established markets were down one per cent, a sequential improvement versus the first quarter.

Total sales force was three per cent higher than the prior year at the end of the quarter.

All of the established markets in the Asia Pacific segment were up, including Australia and Japan. Overall, established markets in the Asia Pacific region delivered a two per cent local currency increase in sales.

“Our second quarter results reinforce the importance of operating Tupperware Brands as a truly global business with a strong footprint across both established and emerging market economies,” said Rick Goings, chairman and CEO of Tupperware Brands.

“This provides us with a well balanced source of earnings, reducing our reliance on any one market, while allowing us the opportunity to successfully cross pollinate ideas, products and practices around the world as we grow.

“But once more, the emerging markets have been the key driver of sales and profitability this quarter with particularly strong growth across both South America and Asia. Our strong position and growth in these emerging markets is driven by the power of our channel, our brand and our reputation for quality, which allows us to capitalise on the opportunities arising from more fully penetrating these markets and their emerging middle classes.

“Our business model formula enables us to continue to grow in markets around the world, even in challenging economic environments. There are four pillars to our formula: continued product innovation, an informative and entertaining selling situation, a compelling opportunity/structure for our independent sales forces and solid direct selling fundamentals. These pillars will continue to be the key drivers of our future growth and success.”

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