Lingerie retailer, Triumph Australia, has appointed Nicola Hodgson as its new brand director.

Hodgson, formerly head of marketing for Village Roadshow Themeparks, will lead the company’s national rebrand which will be across all sales channels and in all product and marketing activity from July 2014.

“It is exciting to be joining Triumph as it embarks on its brand rejuvenation,” Hodgson said.

“I look forward to driving growth and ensuring Triumph continues to be relevant to Australian and New Zealand women through continued delivery of quality, support, style, and fashion for every occasion.”

Hodgson comes to Triumph having spent the last 18 months in Australia as head of marketing for Village Roadshow Themeparks. Prior to that Hodgson was based in the UK and led the brand transformation of UK-based retailer and manufacturer, Mamas & Papas, as international marketing manager.