Brisbane-based trashion brand to hit the streets of Melbourne and Sydney in 2015 via pop up stores. Vaho is a 10 year old company, originating in Barcelona, that recycles PVC banners found in the trash, washed, and reincarnated into unique ‘trashion’ baggage products. Tony Sturre, owner of the distribution rights to Vaho in Australia, says a pop up store will open in Melbourne towards the middle of this year, with a Sydney pop up on the cards further down the track. “We’re looking at a c
couple of spots, (but it’s uncertain) whether we will go into a shopping centre or a retail area either in the CBD, Fitzroy, or Collingwood.”
The concept is relatively new to Australian but Sturre told Inside Retail PREMIUM he would like to see a further three stores open in the next 12 months.
“We would like to find some distribution or shop models that work for Sydney and Melbourne pretty quickly.
“We’re just trying to find some people who would be interested in the product and might put their hands up to open some shops or wholesale it,” he said.Vaho’s range includes bags, wallets, and belts, all handmade in Barcelona. It also has ranges made from recycled bicycle and truck inner tubes.The Brisbane store is set on 30sqm and is one of only a few outside of Barcelona.
It follows the same design concept as the Barcelona stores, where products are attached to white metal walls by magnets and can be taken off by customers to touch and feel.
This story first appeared in Inside Retail PREMIUM issue 2031. To subscribe, click here.
