Global e-commerce platform provider ChannelAdvisor and New Zealand’s online marketplace Trade Me have developed a new relationship that provides online retailers with an easy and cost-effective way to expand their businesses into the New Zealand market.
Channel Advisor enables retailers to sell more across online channels, and this new deal will see its e-commerce software fully integrate with Trade Me’s marketplace in time for the busy Christmas season.
Mark Gray, MD of ChannelAdvisor for Asia-Pacific, said the integration would reduce the money and time online retailers spend managing products across multiple online marketplaces.
“One of the key challenges for online retailers is tapping into the broad range of e-commerce channels available,” he said. “When consumers want to buy a product online, most don’t go to a single site – they compare different retailers to find the best price. From a consumer’s point of view this is fantastic, but for online retailers the need to maintain a broad presence can be a logistical and financial challenge.”
Gray said the new arrangement with Trade Me would provide Australian retailers with the opportunity to get their merchandise in front of more than 660,000 Kiwis who visit Trade Me each day.
“As well as gaining greater visibility for their products in such a well-known and trusted New Zealand marketplace, these retailers will be able to better manage multiple e-commerce channels, and maintain real-time visibility into their stock levels, pricing and sales.”
Jon Macdonald, CEO of Trade Me, said the new deal with ChannelAdvisor was good news for members.
“We know Kiwis love to buy online, including from overseas retailers, and working with ChannelAdvisor we’ll aim to provide New Zealanders with local access to an increased range of products from global brands on Trade Me,” he said.
“It’s a great way for retailers to get in front of New Zealanders without setting up a bricks and mortar store.”