Tony Bianco steps up online

A focus on its digital operations has fuelled global expansion plans for Aussie fashion footwear retailer Tony Bianco. After optimising its e-commerce site in June earlier this year in tandem with tech firm Pitney Bowes – with a view to reaching consumers in over 150 international markets – the retailer’s online presence is now their largest sales channel. The footwear brand has since streamlined its platform in partnership with Zendesk, focusing a huge push around ‘self-service

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