st minute purchasers. Get ahead of the frenzy with these three tips: 1. Make your target list and check it twice With two months to go, now is the time to put tactics in place to re-engage existing customers and convert new sales from warm leads. Preparation is key to success. By understanding the behaviour of customers on your site, such as the number of products or pages viewed, you can segment your audience into high intent and low intent customers. Spend minimal budget on your low intent customers, then bid more aggressively and target for longer those customers who are in the market to buy. Don’t forget customers who have bought from you in the past. The holidays are the ideal time to re-engage as you’re more likely to up sell or cross sell. Your creative should incentivise loyalty. 2. Spread holiday cheer across devices Today’s consumers use their mobile devices to research, comparison shop, and buy. Last year, almost half of all web traffic was from mobile devices and nearly half of us purchased via social media. A cross platform, cross device strategy gets results. Recent AdRoll research found that adding Facebook to the advertising mix led to an increase in impressions served to customers and reduced the cost of click and conversion. 3. Be creative Customising your creative for the Christmas period will help it stand out to your customers.  Making your holiday promotion the focus of your ad also gets results – particularly online. We all know that cutting through the noise at Christmas can be tough, but by carefully planning targeted advertising across devices, you can ensure that the holiday season is happy for your business too. Ben Sharp is MD of Adroll Australia and New Zealand.