Time for retail rethink on pricing: NRA

The National Retail Association (NRA) said last weeks Commonwealth Bank’s Retail insights report should act as a wakeup call for retailers when developing pricing strategies, particularly as the industry heads into the busy Christmas and New Year period. NRA CEO Dominique Lamb said it’s important that retailers understand the shopping behaviours of their consumers when they set their pricing strategies. The report demonstrates that there is no one-size-fits all approach when it comes t

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