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TikTok: One size doesn’t always fit all

TikTok is an interesting phenomenon. On the surface it’s another short-form video social media platform, existing in the same space Vine once did and Vine-successor Peach does. It also caters to the same, largely younger, audience. At the same time, it seems to have earned a much, much larger user base than either of its competitors did. Peach currently sits at 100,000 downloads on the Google Play store, while TikTok sits at more than 500 million. On Apple’s App Store, TikTok is the number o