Tigerlily, Ginger & Smart to be showcased at Mercedes-Benz Fashion Week
Mercedes-Benz Fashion Week Australia has just revealed some of the designers who will be showing their Resort 2021 Collections year, including Tigerlily, Ginger & Smart and Steven Khalil.
“Proudly celebrating our 20-year milestone this year, we’re excited to announce Tigerlily’s showcase at MBFWA. Designer, Lesleigh Jermanus, will debut her Resort ‘21 collection and our new approach to sustainable ready-to-wear,” said Chris Buchanan, CEO of Tigerlily.
“Lesleigh has a remarkable ability to simplify complex design into effortless ready-to-wear pieces, and promises an eclectic yet fresh take to design for the season.”
Late last year, as part of its rebrand, Tigerlily announced it would be delivering two collections per season to better meet the needs of international customers. One collection, known as the Holiday Edit, will focus on swimwear and overswim. The ready-to-wear collection, which will be part of their show during MBFWA, will feature more elevated, contemporary designs at a higher price point.
Alexandra and Genevieve Smart, co-founders of Ginger & Smart said: “We are proud to be back on the schedule at MBFWA to celebrate 25 years, and also to be part of the innovative new strategy to open the doors to our valued customers. As fashion innovators and sustainability advocates, this new fashion model feels relevant and exciting.”
Consumers are usually invited to Mercedes-Benz Fashion Week Australia on the weekend, but for the first time this year, consumers are invited to purchase tickets to select shows as part of MBFWA: The Experience. And to celebrate its anniversary this year, the Mercedes-Benz Presents: 25 Years of Australian Fashion show will be held on 11 May.
“The opportunities provided by Mercedes-Benz Fashion Week Australia have launched many talented individuals and brands onto the world stage. We’re all looking forward to an exciting show in 2020 that will star some of the great names of the past 25 years and remind everyone what an accomplished fashion industry we have here in Australia,” said Horst von Sanden, CEO and Managing Director of Mercedes-Benz Australia/Pacific.
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