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The writing’s on the mall

Are you a retailer looking to go big in the USA? Think again. Australian retailers who are possibly eyeing the huge US consumer market for growth are now faced with some very mixed signals. On the one hand, economic growth in the birthplace of the mall is currently robust, and the sheer weight of population – now exceeding 320 million and only likely to shrink if Donald Trump gets his wall built – is still imposing, despite the bigger numbers in China and India. But with shoppers now often p