The stock challenge

Photo of stock market graph
GMROII is one of the most useful metrics in retail.
GMROII is one of the most useful metrics in retail. Some weeks back I wrote a column on Open to Buy and amongst the comments I received was one from a CFO of a large retail company who had just returned from a visit to the bank. The bank’s representative advised him that ‘the stock is the stock’, and can’t be controlled… to which he nearly fell over. He commented that on reading my article when he arrived home he realised he was not going mad and it had made his day. Subsequently D

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