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The new big beauty spenders?

The idea of male skincare isn’t new. Dating back to as early as 10,000 BCE, men used scented oils and ointments to soften their skin and mask body odour. Ancient Egyptian men used oils and creams for protection against the sun and dry climate. Since then men’s grooming trends have fluctuated in popularity over the centuries and decades, a case in point being the recent renaissance of beards and barbershops. Male skincare specifically for the past decade has been seeing notable growth, with A