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The mission to make Macca’s cool again

Image of McDonald's in Times Square
The Times Square store has just picked up a global design award. McDonald’s is on a mission to be cool again with a fresh new look to win back the Millennials that have abandoned the fast food giant in recent years. The stores, which have already rolled out at select locations in Sydney and Brisbane, shine brightly with large blocks of the brand’s iconic yellow to capture the attention of all in the vicinity. Bold yellow staircases and simple materials like concrete and stainless steel are p

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  • Unlimited access to news,insights and opinions
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