The magic number…

Photo of small cart on laptop
Online sales rises in 2011 Photo: Bigstock
Online stores may be closed to reaching 15 to 20 per cent of total retailPhoto: Bigstock Ecommerce has been shaking the foundations of traditional bricks-and-mortar retailers for some time. So it’s small wonder that one of the questions most often asked in our industry is: “where will online end up as a percentage of total retail sales?” And is there a natural ceiling, or will digital slowly but surely gobble up physical stores? The short answer is, no one knows for sure. But both the stat

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