The Internet of Things and retail

“We are all now connected by the internet, like neurons in a giant brain.” – Stephen Hawking Over the June-July period our consumer insights division talked to some of our leading retail CEOs and CIOs regarding their digital capability investments over the next 12 months and on average an increase to the order of 30 per cent in digital capability expenditure was forecast. Retailers’ expenditure in both systems investment and digital marketing is certainly increasing. And, of course,

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