The importance of customer loyalty basics

Telstra is a retailer. Not necessarily a traditional retailer, but they retail airtime, they have retail stores and they sell merchandise. Loyalty in this industry is fickle. Subscribers will move to another retailer based on price alone. Despite regular calls from competitors, I personally have consistently remained with Telstra. I have found their service to be pretty good, and when I complete those surveys at the end of a call, I invariably give them 10 out of 10. Until yesterday, that is. It

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now