IT teams get a bad wrap. Too often stereotyped as the nerds who are called in when the website breaks down, their creativity and people skills traditionally have been downplayed, if not blatantly ignored.  But that misconception is beginning to change, as IT teams increasingly focus on user experience and technology becomes a critical part of every business. Nowhere is this shift more apparent than at The Iconic.  The online marketplace is known for having one of the most personalised